At GATX Rail Europe, we believe that a company’s core values are the foundation of its culture and success. With this in mind, we are ready to introduce our new core values. They were established through a collaborative approach with our colleagues across our European entities. Our new values are designed to be easy to understand, foster a sense of community, strengthen us internally, and make it easy for newcomers to feel part of the growing GATX Rail Europe team.
Why We Introduced New Core Values
The decision to define and communicate new core values stemmed from our commitment to fostering an inclusive and collaborative workplace where every team member feels valued, inspired, and ready to contribute. Our new values are not just statements on a wall but principles that we live by every day. They are meant to resonate with our employees, customers, and stakeholders, creating a unified culture. Without further ado, here are our new core values:
• I strive for excellence.
• I dare to change.
• I own it. I get it done.
• Together we achieve more.
These values emphasize our commitment to excellence, innovation, and accountability, reflecting the high standards we set for ourselves and our teamwide dedication to continuous improvement in making railcar leasing easier for you.
The Collaborative Journey and Campaign
The journey to establish these core values was a collaborative effort, involving input from employees across all locations and departments. We believe that the best way to create values that truly resonate is to involve those who embody them every day. This collaborative approach ensured that the values we developed are not only meaningful but also representative of the collective spirit at GATX Rail Europe.
To launch our new core values, we created a fun and fresh campaign in a comic style that has been well received by our teams. The comic-style campaign was designed to be easily relatable, engaging, and visually appealing, making it simple for everyone to connect with the values in a meaningful way.
“Our new core values campaign has been a fantastic success,” says Johann Feindert, CEO at GATX Rail Europe. “The fun, fresh approach in a comic style has resonated with employees across the board. It’s great to see how much our staff identifies with our core values and takes pride in them.”
To learn more about our core values click here.
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